What does your business stand for?

May 15th, 2018|Insights|

In his first TEDx talk on the subject of “Conscience — Connecting to Purpose and Avoiding Evil,” speaker and author Brett Pyle refers to the book Man’s Search for Meaning by Viktor Frankl. In this book, Frankl, a survivor of Nazi death camps Dachau and Auschwitz, famously attempted to answer the question of life’s meaning. Using Frankl’s example, Pyle urges businesses to ask similar questions of their existence and take moral responsibility for the choices they make.